The message of Lee Soo-challenge Festa, "Development of Amateur Basketball and Implementation of Sports Art Culture," was firm
The message of Lee Soo-challenge Festa, "Development of Amateur Basketball and Implementation of Sports Art Culture," was firm
Blog Article
Lee Su-Challenge Festa 3X3 2025, which advocates sports art culture, successfully completed the competition.
The Isu Challenge Festa 3X3 2025 (hereinafter referred to as Isu Challenge Festa), held at the Atrium of Times Square Shopping Mall in Yeongdeungpo, Seoul from May 31 to 2, is the fourth 3x3 competition launched by Isu Group, where pure amateur teams participated and enjoyed a three-day 3x3 festival.
Lee Soo Group, which held a festival venue for pure amateur players on the 3x3 stage, which is expanding its base day by day, for the fourth time after 2019 and 2022 and 2023, offered a fairly large total prize of 16 million won in the amateur competition under the goal of providing differentiated services to everyday sports basketball players.
It was a meaningful competition in many ways. The fact that a large company showed interest in 3x3 was also good news for the basketball community, but the contents of the competition prepared by the Lee Soo Group confirmed that it is worth going beyond a simple competition as a cultural festival.
MC Prime, famous for basketball fanatics, has been the main MC for two consecutive years since last year, showing energetic hosting skills, and the pop-up booth located outside the court has been expanded compared to last year to allow more public to have a special experience.
In particular, in the pop-up store zone, a semi-TR artist famous for being a gravity writer participated in the event and provided customization services for Lee Soo-challenge Festa T-shirts. The response was explosive. T-shirt orders flooded, and 400 T-shirts were produced in two days.
SBS Sports played a significant role in the success of Lee Soo-challenge Festa. Through the broadcasting agreement with SBS Sports, Lee Soo Group will be able to stably deliver the university's general division, unlimited semi-finals and finals, which will be held on the last day of the competition, and SBS Sports will be able to broaden the paradigm of the channel.
The competition event was also great. Various basketball-related events such as the Half-Line Shoot Challenge were held in the middle of the competition to encourage participants as well as the general public and shoppers to enjoy the festival together.
And the dance crew Gambler and Fusion MC's b-boying and hip-hop performances by hip-hop singers Giriboy and BewhY, which are the highlights of this competition, are filled with things to enjoy. 온라인바카라
Lee Soo Group's executives and employees, who hosted the fourth event, also showed their expertise in terms of know-how in running the event as they are now familiar with it. "We wanted to take sports culture art as our motto and create a venue for the festival that is upgraded to a new level compared to last year," said Jo Yo-han, managing director of ISU Group's brand strategy team. This is why we signed an agreement with SBS Sports for broadcasting. "A story cannot be created without audience participation. We decided that media promotion is necessary to further reach the audience, and this seems to have resulted in good results," said Jo Yo-han, managing director of ISU Group's brand strategy team.
"Our company wants to do things that can help the amateur side, such as sponsoring high school golfer Ahn Sung-hyun and signing a business agreement with the Ryu Hyun-jin Baseball Foundation, and we believe that the expansion of the base of amateur or daily sports can be achieved. Our company's direction is the same in the future. Lee Soo-challenge Festa also said, "We will make efforts to develop into a competition with good intent by creating various stories in a year."